Adverstisment:
(1) TV, radio.
(2) news paper, magzine.
(3) post,business card, logo on the vehicle.
(4) website
If you did any business, you will definitely do some advertisement, unless you are really good , and your customer is enough for you to survive at this moment ( The economical is more worst than the 2008)
so you need to do some advertisement, The effective and fast, powerful one is TV, however if you are not the bigger company, you can not afford the high price, because the TV is quite short time 10 seconds and 20 seconds, it's gone. and you need repeat advertisement several time a day, so making the company product in your minds.
To these workshop small one, radio is good choice, becuuase it's cheaper, and New zealander likes to hear radio.
The price:
I only reach the area about the website and yellow page.
The yellow page will give your a package
(1) yellow page
(2) when you surf intenert the yellow page will show your address, phone number,
name.
Around 3000 plus GST, The yellow page will give the 1/10 to 1/20 on one page, and when you surf intenert showing on the website and they show your work shop in the place "ten to twenty".
The space in the yellow is more bigger, the price is more higher, and if type "north shore car repairing " dozens shop will show, but they have the direction and queue, if you want the first or in the front you need pay more.
If you will spend the money on the advertisement you need do proper way, do not put your sapce in the yellow too small, and position too back side on the internet. no body will pay attention on the bad advertisement.
The bill on the yellow page is six time a year.
If you did not have too much money, set up a website and the post on the road.
The website is around the 400-600 nzd, but need 20 dollars maintaining fee three month per time depend on which company you choose.
post board you only need spend one time is cheaper but good.
http://www.takapuna.biz/
The cheapest way print hundreds the A5 or A6 advertisements to post the mailbox.
but the reuslt is quite worst, unless you giving the customer some free service or free wof, discount.
Some work shops will put the logo on the work shop vehicle and customise vehilce, it's good way.
Before one year the yellow will go to your workshop and bring a menu which package you will choose.
You can choose the space is small but the name on the website is front way, or the opposite.
becuase the work shop outside is bigger, some of them put the logo on the wall, that's another way cheap and effective.
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